For a first of it’s kind Color and Flavor changing version of LIT Pre Workout,
we unearthed a 90’s relic to explain this cool and weird product tech in a fun, unexpected way.

“What’s Hyper Color?” - all the youths in our office.

We tracked down a manufacturer that could produce Hyper Color shirts (fabric that changes color with bodyheat) for our influencer’s swag. Custom hand drawn illustrations, crazy teaser videos and lots of sampling - this launch was LIT.

The design team behind this marketing launch :)

For a first of it’s kind Color and Flavor changing version of LIT Pre Workout, we unearthed a 90’s relic to explain this cool and weird product tech in a fun, unexpected way.

“What’s Hyper Color?” - all the youths in our office.

Let's Push It Campaign

Pre Workout Campaign

For a first of it’s kind Color and Flavor changing version of LIT Pre Workout,
we unearthed a 90’s relic to explain this cool and weird product tech in a fun, unexpected way.