About

I currently lead the internal creative team and manage external agency relationships for GNC, the global leader in health and wellness.

Highly creative people often live in a world where strategy, deadlines -and budgets- do not exist. I drive creative departments differently. I am seasoned in building the right teams, connecting them to insights and then empowering them to dig deeper. I’m fueled by great design -yet totally driven by strategy. I lead clients, business partners and colleagues through the creative process and help realize an often difficult-to-articulate vision. I thrive when being tightly partnered with client managers, and strategists, leveraging strategic insights, to create compelling campaigns and to bring to life stories that help protect, promote and evolve brands.

I’ve been fortunate to have had 15+ years of creative experience from big Advertising agency to the insanity that is retail and corporate brand-side. As a high-energy person, I love it all. I’ve worked on, built, developed, and led multifunctional creative teams that both create and elevate brands to drive sales. I excel in working cross-functionally across many areas of business - and let’s face it, personalities. My passion is people. Leveraging people’s unique strengths to realize a common goal of amazing creative is my comfort zone. Also why I’ve been called a born leader by every person I ever worked for.

This site features a few projects that brought together many talented people, and is a result of amazing collaboration- and the only way I want to work.

Client experience: Airborne, Ainsworth Pet Nutrition, American Eagle, Carnegie Mellon University, Chico’s, Coca-Cola, GNC, Huntington Bank, International Delight, Mars Ice Cream, Nationwide Insurance, Rachael Ray Nutrish, Sears, Transitions Optical, UPMC, Woodford Reserve, ZonePerfect