About

I’m a highly conceptual creative leader with deep business acumen, known for building teams that turn insight into impactful, results-driven work. I’m fueled by great design, but grounded in strategy—connecting ideas to objectives, and creativity to performance. I guide clients, partners, and teams through the creative process, helping shape and articulate visions that aren’t always easy to define, and bringing them to life in ways that protect, evolve, and grow brands.

With 20 years of experience spanning top advertising agencies and in-house brand leadership, I’ve built and led cross-functional teams that elevate brands and drive sales. I excel at working across functions—and let’s face it, personalities—with a leadership style rooted in people. Leveraging individual strengths to achieve a shared vision of exceptional creative isn’t just my approach, it’s my comfort zone. I thrive in collaborative environments, partnering closely with strategists and business leaders, and navigating complexity with clarity and energy.

This portfolio reflects that philosophy: a collection of work made possible by talented teams, shared ambition, and a commitment to collaboration as the foundation for great creative.