This high-energy campaign was designed to stop scrolls and turn heads. With bold visuals, cheeky copy, and edgy creative that challenged the status quo of health and fitness marketing, the campaign injected fun and attitude into the 90 year old brand’s voice. Whether it was unexpected billboards, disruptive social ads, or kinetic video content, every touchpoint was built to energize audiences and reintroduce GNC as the go-to for fun and flavor- and not JUST the hardcore results and gains the brand is known for.