Campaign launch for a weight loss product that is an actually affordable substitute
to taking a GLP-1. This fresh, fun approach broke through with a new audience in a big way. Running on networks like E! and Bravo, paid media assets resulted all ROAS to outperform benchmarks. The vibe was so vibey, it not only pushed the product +82%(!) to plan in it’s first month, but also lifted the entire Weight Management category sales by a +116.7% comp.

But really, the best part is? a lot of people finally were able those last stubborn 10 lbs. without going broke.