Exciting new innovations are always happening at GNC and I finally got the chance to showcase the people and the passion that goes into the technical build of these products. I love nerding-out with our brilliant science team as they explain ‘why’ and ‘how’ things work in the body. It’s super interesting to me and this video series was created based around those hallway conversations. Some rather fancy camera work really brought this internal 'explainer' video series to life.


Production Credit: PMI, Inc

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Anything But Vanilla Campaign