Brand Launch
Luster & LUM.
A new, premium beauty brand
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The ingestible beauty industry has been booming, with a cultural focus towards natural products, skincare from the inside out and a holistic sense of wellbeing. Luster & Lum, a new GNC sub brand, launched in 2019 and combined renowned scientific expertise with with fresh new branding that elevated this category to beautiful heights.
A fresh and modern shoot helped highlight fun new products, such as on-the-go fast stix, and first of its kind, sparkling collagen water.
A premium brand with a beauty-savvy audience had to look the part.
GNC is known for having high quality, and certainly for proteins, the challenge here was creating a campaign that spoke to women who wanted anti-aging results, but also something on trend. Various materials across paid media, social, email and in-store signage helped beautify this launch and create buzz.
