‘Anything But Vanilla’ Campaign 2021

In 2021, our goal was to continue to establish relevance among today’s modern consumers as a ‘one stop shop’ for the most innovative, delicious and trusted performance supplements and vitamins. Working with a legacy brand, it’s always important to me bring some energy and fun to those stories.

There's something inherently boring about a routine. And when it comes to staying active and healty, routines get stale. Uninspiring. Vanilla. 

GNC knows that part of the fun of working out is keeping your workout supplements fresh, fun, and new. With an abundance of ever-changing flavors and over 85 yrs of experience, you can count on GNC to deliver wellness products that are anything but boring.

Agency Partner: Red Antler, Post Production Partner: Brand New School