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GNC is known for having high quality, and certainly for proteins, the challenge here was creating a campaign that spoke to women who wanted anti-aging results, but also something on trend. Various materials across paid media, social, email and in-store signage helped beautify this launch and create buzz. https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/1593113257719-5J4X9G0FOW9AHM9AO8M3/L%26L_RTD_flagg.jpg Home - Luster & LUM - Lorem ipsum dolor sit amet, consectetur adipiscing elit. Cras mattis consectetur purus sit amet fermentum. https://www.erinflagg.com/home/zoa-launch monthly 0.5 2021-08-11 https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/2d7272df-227a-4638-9cb0-88ec6bae8209/2021_03_08+Zoa+1931.jpg Home - ZOA Launch https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/7d8b8e5d-f015-41a3-949f-98103e154852/587519_ZOA+Energy+Drink+Zero+Sugar+12+Case_Lifestyle1.png Home - ZOA Launch https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/69edbff8-27f8-4e2a-9b99-534bcc205172/2021_03_08+Zoa+1837.jpg Home - ZOA Launch https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/cfefd448-542b-4178-9457-0a9dea3e8a94/2021_04_28_Fruity+Flavors0423.png Home - ZOA Launch https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/1628687341500-0UE0O3TXDNQB5XFFG2AP/2021_06_10%2BStore%2BShoot_2553.jpg Home - ZOA Launch https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/82fa7e9d-fa47-4beb-ab79-1f43cb5f8560/2022_02_22_ZOA+Newness_simple.jpg Home - ZOA Launch https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/8b5945bb-d651-4971-9002-a96025cb0044/2021_03_08+Zoa+1837.jpg Home - ZOA Launch https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/7bcd2585-894a-460d-8451-2eef8f9e004d/2021_05_12_Summer+Flavors+Shot+2+US+1850.jpg Home - ZOA Launch https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/1628517702687-OX795WT669RVYN41WV9F/Hawaii-DJ8200_FIN06_JPG.jpg Home - ZOA Launch - A perfect partnership Healthy positive energy. When the biggest superstar in the world creates an energy product and wants to partner for a launch, suddenly Microsoft Teams calls get really exciting. We worked closely with Dwayne Johnson’s team to execute a full scale omni channel hard launch across GNC and Amazon. The quick sizzle reel we did to capture the store’s excitement over the product launch was reposted by The Rock and had 2.2M views. This among the other marketing efforts drove +20% Traffic to stores and helped blow away our sales plan for the launch week. p.s Yes, he is an actual angel on this earth and exactly what you would expect him to be like. <3 https://www.erinflagg.com/home/gnc-flavor-campaign monthly 0.5 2023-06-15 https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/34a3606d-461c-46e8-9fa4-ba0279a01813/121320_GNCProtein_7_StyledDrink-001042-LS_v2.jpg Home - GNC Flavor Campaign GNC Flavor Campaign https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/5b1191f1-3998-4dfc-888c-41205e8766a6/121320_GNCProtein_7_StyledDrink-001147-LS_v1.jpg Home - GNC Flavor Campaign GNC Flavor Campaign https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/fa60b3aa-cbb9-4626-a30b-dfe7d0e4501b/121320_GNCProtein_7_StyledDrink-000923-LS_v1.jpg Home - GNC Flavor Campaign GNC Flavor Campaign https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/0d42e33a-e0f7-4b29-a2d6-118997822092/121320_GNCProtein_7_StyledDrink-000955-LS._v1.jpg Home - GNC Flavor Campaign https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/a2da74f6-39a7-46cf-9b5e-531cad63604e/121320_GNCProtein_11-13_LifestyleWithProduct-000455-LS_v1.jpg Home - GNC Flavor Campaign GNC Flavor Campaign https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/5dd9c9b3-5890-4b34-9599-93aa4fa8100b/121320_GNCProtein_5_LITCan-000506-LS_v1-2.jpg Home - GNC Flavor Campaign GNC Flavor Campaign https://www.erinflagg.com/home/beyond-raw monthly 0.5 2022-09-12 https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/068c49a7-476c-4d75-a161-ebb86f4d0b85/2022_05_11_Beyond+Raw+week0889-2.jpg Home - Beyond Raw https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/6c4ddc7e-065e-444b-9adc-3629a38ce46d/2022_05_11_Beyond+Raw+week+Smoke+0766-2.jpg Home - Beyond Raw https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/5bf20d68-14e0-400d-a6be-28d527ceb5bc/Day4_ChadBench_0127_BRstyle.jpg Home - Beyond Raw https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/c96e3886-8ff3-4af6-8f52-0423d043743d/2022_06_10_Store_200.jpg Home - Beyond Raw revitalized inline display https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/b06fe2d4-92d5-4bac-9970-4b80e6139a4b/Burn+MF+April+Signs2_Page_2.jpg Home - Beyond Raw campaign for new thermogenic product line https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/91fdd6f2-f545-4c9d-8d9c-e9e327a96b74/2023_02_30+Beyond+Raw+Mocktails0990.jpg Home - Beyond Raw Creatini Mocktail https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/833185ff-e29b-4ea4-a51a-10ede6efece2/BR_endcap.jpg Home - Beyond Raw Endcap display https://www.erinflagg.com/home/gncinnovations monthly 0.5 2023-06-15 https://www.erinflagg.com/home/marvel monthly 0.5 2023-09-25 https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/3a503870-53fd-44c2-a17f-d5788a3fd800/Screen+Shot+2023-09-25+at+11.38.45+AM.png Home - Marvel x GNC https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/3f459831-28a2-4ea4-b980-482c40bbc48a/2025_05_30+Marvel+x+Pro+Perf+8543.png Home - Marvel x GNC https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/6b9383b2-ee7d-4488-a51f-d933dd4408b3/Wall+Header+photo2.jpg Home - Marvel x GNC https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/3a8563d4-b1e8-435b-8484-aa5580c1e73e/2025_05_30+Marvel+x+Pro+Perf+8466_Colored.png Home - Marvel x GNC https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/cbf87128-3071-4fe5-b2bc-59b3741d4687/Screen+Shot+2023-06-26+at+11.54.29+AM.png Home - Marvel x GNC https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/646ab9b6-3e44-4704-9b73-d84d0dac67cd/2023_05_31+Marvel+UGC+8895.png Home - Marvel x GNC https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/fd66abf7-c202-4f0e-876f-a0ad3175d0df/Marvel_CapnAmerica_IronMan_BlackPanther_6000x6000_v2+BAGS.png Home - Marvel x GNC https://www.erinflagg.com/home/glucatrim monthly 0.5 2025-11-14 https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/f9300aca-5f05-48f4-bfe1-a9e49d2b59ba/2024_02_07+Store+Signage_2195-2.jpg Home - Glucatrim https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/08657f96-763b-405a-a59f-833bd0b9e314/2023_12_11+Glucatrim21619_XL_Focal.jpg Home - Glucatrim https://www.erinflagg.com/home/wheybolic monthly 0.5 2026-04-02 https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/507c2b75-85c1-44d6-aa9a-6ea22398749a/iphone-amp_lr.jpg https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/ef6fc647-832c-4be2-b823-eba84863dd74/AMP+phone2.png https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/e26687c2-f8fc-4b42-81c2-70fc6f5cdca9/focals-3-up.png https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/72ec5b6d-dbc1-4904-9dae-c56cc4f08512/ampwebsite2product.jpg https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/aa90b5cd-31a0-4eb1-8f70-27729b35ff7a/amp_billboard.png https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/af961249-3794-4dc8-afc0-f26a10474eef/amp_footer.png https://www.erinflagg.com/home/sports-performance monthly 0.5 2020-07-07 https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/1594132231299-C8F5E8K61GAICW3WW2IJ/GNC_5980_Sports_Nutrition_3023.jpg Home - Sports Performance Campaign https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/1594132279978-1ODE5JTH5ZQKU79VYOT5/GNC_5980_Sports_Nutrition_4279.jpg Home - Sports Performance Campaign https://www.erinflagg.com/home/gncmasterbrand monthly 0.5 2020-07-09 https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/b96182d9-062d-4d22-b8f7-1afa5974c1e1/2022_07_14_HopperPlace_102-104_ProjectRoom.jpg Home - GNC Master Brand - Take only memories. Leave nothing but footprints. –Chief Seattle New branding at GNC World HQ https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/c59b11cf-fa87-477d-b315-b01db64d9058/2023_03_30_Campus_Store+38.jpg Home - GNC Master Brand https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/1593106143946-OF7U0RWPIWMWK5PVX1RU/RunWell_Page_13.jpg Home - GNC Master Brand - GNC’s brand wasn’t just in need of a refresh, it needed a complete corporate master brand design from the ground up. Leveraging three core assets, distinctive to the company (the knowledgable store associates, the color Red, and “Well-isms”) our internal creative team created a cohesive and recognizable Brand that feels modern and energetic. Two words not previously associated with this legacy brand. https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/981c344f-1e0e-4d00-8f34-e614b37fe378/Screen+Shot+2023-07-13+at+10.38.52+AM.png Home - GNC Master Brand https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/1593109906924-2YUIE27C7TGN0JDUDXRM/GNC_Store Home - GNC Master Brand - Bold new store graphics boast serious stand out power, especially in the wellness space The majority of GNC retail stores were previously dark, drab -and stuck in the eighties. This facelift initiative for flagship stores breathed new life into the shopping experience, and increased sales reflected equal excitement in these locations. https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/bb3d54df-805b-4974-9633-5b808087b76b/2022_06_10_Store_144.jpg Home - GNC Master Brand https://images.squarespace-cdn.com/content/v1/5e84bfbddc6ff64c23edb63f/1593110533982-FGG153YU1B4CARD5EKMM/GNC+store.jpg Home - GNC Master Brand